Global Marketing Research Assignment Essay Example | Topics and Well Written Essays - 3000 words - 2

Global Marketing Research Assignment - Essay Example It is the reason as to why they have continued to enjoy steady stream of growth and increase in the amount of revenue in their finances. It goes without saying that the company has enjoyed the near monopoly status on the global front (Hà ¤ikià ¶ & Virtanen, 2002).This paper will thus discuss the impact and growth of the Nokia Company as a single source from Finland to the external markets such as South Africa and Chile as prime exporting destinations of the mobile devices. The paper will also focus on the proper exporting mechanisms and techniques that Nokia as a Finnish company would penetrate and enter the Chilean and South African country (Kent, 2007). As much as the marketing team of the Nokia Company has strived to do its best in the recent past, there are other drafts of measures of in terms of global marketing that the company could explore for better growth. It stems from the fact that each and every country has a different market dimension and set up thus care and attention must be allocated to the various countries in a different way (Andersson & Wictor, 2003). In brief, this analysis will discuss the market topography and spectrum of the various countries with the feasible chances of penetration by Nokia, the company. South Africa is one of the most promising countries in the world in the form of a market because of the following outlined issues such as a viable economic environment (Myers, 2002). It is one of the emerging democracies in the African continent which has recorded good prospects of economic viability and growth in the recent as compared with other African nations such as Somalia (Myers, 2002). It is so because the country has one of the most diverse compositions of people with different tastes in electronic gadgets and devices (Clarke, 1996). South Africa in its structure and population has one of the most diverse societal spectrums in